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Strategy

A new customer, a new market, a new product, a new world. How can we help you plan ahead?

Navigating the future need not be reactive. 


Whether it is a surging population of wealthy consumers in a new market or a disruptive technology that threatens the status quo, an overarching business strategy can, and should, be forward looking and not one but two steps ahead. 


In the last two decades, the face of wealth in the world has changed, generations have both aged and come of age. Lifestyles have adjusted, attitudes have evolved - all of which have consequences for tomorrow that we can only begin to comprehend today. 


But which of these matters? Where should your business focus its attention? We can provide the strategic advice you need: 


  • New brand development
  • New product development
  • Geographic expansion & market entry 
  • Client acquisition & targeting
  • Pricing strategy
  • Brand vision development

 

The above image is of a sextant from the 18th century. Sextants were used in navigation at sea by measuring the angular distance between two visible objects, usually the sun at noon or Polaris at night, allowing for celestial navigation. 

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Contact Barton to find out how we can help you develop and build your business and brand for the future.