Barton was established to serve businesses in the luxury and prestige sectors, combining evidence and guidance to help these organisations and brands grow and thrive.
We think that insight and evidence is vital, and we know that businesses need to have confidence in their decisions. Our offer brings years of experience in collecting insight on the luxury sector and its elite consumers.
Whether for small-scale, short-term advisory or expansive, long-term strategic involvement, our aim is to offer cross-sector knowledge in a responsive, agile way, combining creativity with pragmatism, providing the perspective needed to make informed decisions.
Winston founded Barton in 2019 after working for more than a decade in research and consulting. Much of his experience was cultivated with wealth intelligence specialists Wealth-X, developing expertise on both sides of the Atlantic. His specialist focus is the ultra-wealthy and the luxury and prestige sectors that serve these individuals.
Through his reputation as a luxury expert, Winston has become a media figure and regular commentator at events from New York to Dubai to Hong Kong.
Winston's depth and range of experience in a multitude of sectors from travel & hospitality to automobiles, from real estate to private aviation, via fashion & accessories, fine wine & spirits and yachting, inspired him to found Barton. Winston has worked with some of the world's most prestigious brands such as Aman, Belmond, Boodles, Christie's, Grosvenor, Gulfstream, Patek Philippe & Porsche. He offers specialist insight and consulting that harnesses knowledge of both luxury consumers and the nature of the luxury market.