What you say about yourself, who you say it to and how you say it to them is what can make a brand an overnight success.
This sounds simple enough when you're selling all things to all people, but when you're in a niche sector, with a niche product, a generic, cookie-cutter approach to communication won't cut it. Authenticity is vital, but so is differentiation; the essential question will always be, 'why should they pay attention?'
In today's world, the power of the web and social media means that clever businesses can build brands on a simple combination of a targeted product and an outstanding marketing campaign. This is the age of celebrity as brand, and brand as celebrity.
Whether you are looking for a quick assessment on a proposed creative campaign or a long term review of communication on all brand assets, we can provide experienced guidance in a multitude of areas:
The above image is of a siphon telegraph recorder invented by the physicist William Thomson, 1st Baron Kelvin in 1867. It recorded messages sent by submarine telegraph cables as pulses on a paper tape, which corresponded to the "dots" and "dashes" of Morse code.
Contact Barton to find out how we can help you express your brand in the right way.